Two languages
Every article and every newsletter issue goes out in English and in French, to readers in France, Europe and North America.
Reach people who read the fine print.
Boots Theory is an independent personal-finance publication in English and French. Every article checks real prices, runs real numbers and cites its sources. There are no affiliate links anywhere on the site, so a sponsor is the only commercial message a reader sees.
What you are buying into
A reader who verifies
Our audience is the person who opens the sources before buying. They are hard to reach with banners and easy to reach with a clear offer.
One sponsor per issue
Never more than one placement in a newsletter or an article. Your message is not competing for attention.
No affiliate noise
Verdicts are never for sale and the site carries no referral links. Readers know that, which is why a labelled sponsorship gets read.
Formats
Newsletter sponsor
A short native block at the top of an issue: a headline, three lines and one link, in the same typography as the article. Sent in both languages.
Article sponsor
A "Presented by" block on one article page for 30 days, with your headline and link, above the sources section.
Dedicated send
A standalone email to the whole list about your product, written with us, clearly labelled as sponsored. Rare and priced accordingly.
What we do not run
- Products aimed at retail investors with leverage, "guaranteed" returns or token launches.
- Anything the editorial side has reviewed negatively, or would.
- Unlabelled placements. Every sponsorship is marked as such, in both languages.
How it works
Tell us your goal
Reply to the media-kit email with what you want readers to do and when. A real person answers within two working days.
We propose a placement
You get a date, a format, a fixed price and a draft of the block, written to match the issue it appears in.
It goes live, and you get the numbers
Every link is tracked. You receive clicks by language and by day after the send.
Pricing
Fixed, upfront and in the media kit. No auctions, no minimum commitment. Audience figures are updated in the kit every month, and we will tell you plainly if the list is too small for your goal.
Get rates and the media kit
Tell us who you are and what you are promoting. You will get the kit, current rates and available dates by email.